Here is my final music video for the song 'The Jeweller's Hands' by Arctic Monkeys. I have uploaded it to Youtube which would be the main distribution channel for the video if it was made professionally for Arctic Monkeys. As well as appearing on music television channels for example MTV, it would first be promoted online (usually via their website, which is where most of their music is first released to mainstream audiences. For example they have recently released Brick by Brick on their website without prior marketing or build up, they rely heavily on word of mouth and the internet distributing their music to their core audience). I took the frequently used theme of the divide between right/wrong, light/dark, to create this piece. I wanted to both show it in terms of the human psyche (with the notion that everyone has a dark side), as well as physically show the related imagery via shadow puppets and the use of costume in the dance sequence, as well as the changing light angles in the filler shots of the girl.
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